Our Story

“…There are many who say it cannot be done, that you’re certain to stumble and fail; But life is a race that must be run, and the one who persists will prevail…" K. Zhivago Knowles, PE

Beinire (pronounced Bay-nigh-er) began very humbly in 2010 after the great recession. The genesis version of the Beinire symbol was crafted as a way of providing a visual source of motivation and inspiration. After losing almost everything and on the brink of bankruptcy, the founder of Beinire, K. Zhivago Knowles would recite inspirational poetry daily as a way to motivate and inspire himself to not quit, and to persist in the pursuit of his goals, despite the fear, circumstances & the obstacles.

Realizing that many others also face challenges & difficulties in pursuit of their goals, and could benefit from a visual reminder that success requires persistence; he was inspired to craft a symbol; something universal and timeless, which embodied the motivation of the poetry that he would recite. 

After many iterations, the Beinire Symbol was crafted. It is a stunning, symmetrical emblem of “Success through persistence”; a visual reminder that goals can be achieved if one is diligent, focused, and refuses to quit. It is presented as premium jewelry & accessories so that it can be worn or carried daily, providing constant motivation and inspiration, because Inspiration feeds success.

K. Zhivago Knowles, P.E.
Founder | Creative Director